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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
Retailing Triumphs and Blunders Victims of Competition in the New Age of Marketing Management
Author: Ronald D. Michman, Alan J. Greco
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a h...  more »
ISBN-13: 9780899308692
ISBN-10: 0899308694
Publication Date: 11/30/1995
Pages: 280
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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