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Return on Ideas: A Practical Guide to Making Innovation Pay
Return on Ideas A Practical Guide to Making Innovation Pay
Author: David S. Nichols
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ?rocketing?, to tackle the problem. The first book to look in detail at innovation as a ...  more »
ISBN-13: 9780470028575
ISBN-10: 0470028572
Publication Date: 6/11/2007
Pages: 280
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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