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Riding the Waves of Culture: Understanding Cultural Diversity in Business
Riding the Waves of Culture Understanding Cultural Diversity in Business
Author: Fons Trompenaars
Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the inco...  more »
ISBN-13: 9781857880335
ISBN-10: 1857880331
Publication Date: 10/4/1993
Pages: 208
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Publisher: Nicholas Brealey Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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