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The Right Brain Way: Drive Your Brand with the Power of Emotion
The Right Brain Way Drive Your Brand with the Power of Emotion
Author: Charles T. Kenny, Ph.D.
Dr. Kenny’s Revolutionary New Book — Reveals the Inside Secrets of Right Brain Research... — Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, but traditional research cannot ...  more »
ISBN-13: 9781425130411
ISBN-10: 1425130410
Publication Date: 9/3/2008
Pages: 162
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Publisher: Trafford Publishing
Book Type: Paperback
Members Wishing: 0
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