Book Reviews of Rising Tide : Lessons from 165 Years of Brand Building at Procter Gamble

Rising Tide : Lessons from 165 Years of Brand Building at Procter  Gamble
Rising Tide Lessons from 165 Years of Brand Building at Procter Gamble
Author: Davis Dyer, Frederick Dalzell, Rowena Olegario
ISBN-13: 9781591391470
ISBN-10: 1591391474
Publication Date: 5/27/2004
Pages: 467
Rating:
  • Currently 4/5 Stars.
 2

4 stars, based on 2 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
Reviews: Amazon | Write a Review

Book Reviews submitted by our Members...sorted by voted most helpful

reviewed Rising Tide : Lessons from 165 Years of Brand Building at Procter Gamble on + 11 more book reviews
Rising Tide is an excellent book about the procter & gamble multinational company.I think that is an extraordinary history about a marketing in US and wordwide.