Skip to main content
PBS logo
 
 

Search - Rocking the Ages: The Yankelovich Report of Generational Marketing

Rocking the Ages: The Yankelovich Report of Generational Marketing
Rocking the Ages The Yankelovich Report of Generational Marketing
Author: J. Walker Smith, Ann Clurman
You've done the research. You know your customers' income, where they live, what they drive. But you don't know whether they prefer Bob Dylan or Alanis Morissette. Or Pepsi, or Snapple, or tap water. And you don't know why.The hidden force at work is generational. Generational ties link widely disparate individuals of varying education, income, ...  more »
ISBN-13: 9780887308130
ISBN-10: 0887308139
Publication Date: 3/1997
Pages: 336
Rating:
  • Currently 2.8/5 Stars.
 3

2.8 stars, based on 3 ratings
Publisher: Harperbusiness
Book Type: Hardcover
Members Wishing: 0
Reviews: Member | Amazon | Write a Review
Read All 1 Book Reviews of "Rocking the Ages The Yankelovich Report of Generational Marketing"

Please Log in to Rate these Book Reviews

buzzby avatar reviewed Rocking the Ages: The Yankelovich Report of Generational Marketing on + 6062 more book reviews
Looks like an orgy of stereotyping baby boomers, generation Xers, and greatest generationers.


Genres: