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The Routledge Companion to Nonprofit Marketing
The Routledge Companion to Nonprofit Marketing
Author: Adrian Sargeant
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. An introductory section...  more »
ISBN-13: 9780415417273
ISBN-10: 0415417279
Publication Date: 12/13/2007
Pages: 432
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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