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Rowntree and the Marketing Revolution, 1862-1969
Rowntree and the Marketing Revolution 18621969
Author: Robert Fitzgerald
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial c...  more »
ISBN-13: 9780521023788
ISBN-10: 0521023785
Publication Date: 2/12/2007
Pages: 768
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Publisher: Cambridge University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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