Book Reviews of SPIN Selling: Situation Problem Implication Need-Payoff

SPIN Selling: Situation Problem Implication Need-Payoff
SPIN Selling Situation Problem Implication Need-Payoff
Author: Neil Rackham
ISBN-13: 9780070511132
ISBN-10: 0070511136
Publication Date: 5/1/1988
Pages: 197
Rating:
  • Currently 3.9/5 Stars.
 11

3.9 stars, based on 11 ratings
Publisher: McGraw-Hill
Book Type: Hardcover
Reviews: Amazon | Write a Review

3 Book Reviews submitted by our Members...sorted by voted most helpful

reviewed SPIN Selling: Situation Problem Implication Need-Payoff on + 4 more book reviews
Excellent and principled book on how to sell without resorting to manipulation and pressure. Highly recommended for anyone selling things that don't have an easily tangible payout.
reviewed SPIN Selling: Situation Problem Implication Need-Payoff on
Some good tips for anyone in sales!
reviewed SPIN Selling: Situation Problem Implication Need-Payoff on + 29 more book reviews
SPIN Selling was among the first books on the craft of selling born out of academic research. That may explain it's popularity some twenty plus years after its first publication.