Skip to main content
PBS logo
 
 

Search - STRATEGIC BRAND MANAGEMENT

STRATEGIC BRAND MANAGEMENT
STRATEGIC BRAND MANAGEMENT
Author: Jean-Noel Kapferer
Thousands of companies now recognize that brand names are their most valuable assets, but too often branding is merely a tactical decision, almost an afterthought. In this thought-provoking work, Jean-Noël Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand manage...  more »
ISBN-13: 9780029170458
ISBN-10: 0029170451
Publication Date: 3/14/1994
Pages: 341
Rating:
  ?
0 stars, based on 0 rating
Publisher: Free Press
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.