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Sales Force Management
Sales Force Management
Author: Kenneth Davis & Frederick Webster
Sales Textbook — 1) Nature and Scope of Sales Force Management — 2) Field Sales Organization — 3) The Communication Process — 4) Buyer-Salesman Interaction — 5) Group Influence and Personal Selling — 6) Estimating Market Potential and Forecasting Sales — 7) Optimum Allocation of Sales Effort — 8) Recruiting and Selecting Salesmen — 9) Sales Training — 10)...  more »
ISBN: 384776
Publication Date: 1968
Pages: 764
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Publisher: The Ronald Press Company
Book Type: Hardcover
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