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Search - Sales Management: Concepts and Cases, 5th Edition

Sales Management: Concepts and Cases, 5th Edition
Sales Management Concepts and Cases 5th Edition
Author: Ralph L. Day, Douglas J. Dalrymple, Harish Sujan
Uses a comprehensive, up-to-date and practical approach to sales management. Each chapter begins with a narrative about an individual firm. Boxes highlight recent developments, topical issues and unique sales strategies. Special attention is paid to current topics on managing strategic account relationships, team development, work force diversit...  more »
ISBN-13: 9780471088738
ISBN-10: 0471088730
Publication Date: 6/26/1995
Pages: 176
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Publisher: John Wiley Sons Inc
Book Type: Paperback
Members Wishing: 0
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