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Sales Management: Concepts and Cases
Sales Management Concepts and Cases
Author: Douglas J. Dalrymple, William L. Cron
Through seven editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. This book places special emphasis on current issues of managing strategic account relationships, team development, diversity in the work force, sales force automation, and ethical issues.
ISBN-13: 9780471055488
ISBN-10: 0471055484
Publication Date: 12/1994
Pages: 832
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Publisher: John Wiley Sons Inc
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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