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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
Sales Promotion Essentials The 10 Basic Sales Promotion Techniquesand How to Use Them Author:Don E. Schultz, William A. Robinson, Lisa A. Petrison This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
* Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the ne... more »west innovations in the field.