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Sales Technique and Management (Nat West Business Bookshelf)
Sales Technique and Management - Nat West Business Bookshelf Author:Geoffrey Lancaster, David Jobber Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing. It is face-to-face contact that eventually wins the order, and this text therefore explains the process from theoretical and practical viewpoints.