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Sales Technique and Management (Nat West Business Bookshelf)
Sales Technique and Management - Nat West Business Bookshelf
Author: Geoffrey Lancaster, David Jobber
Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing. It is face-to-face contact that eventually wins the order, and this text therefore explains the process from theoretical and practical viewpoints.
ISBN-13: 9780273030300
ISBN-10: 0273030302
Publication Date: 8/31/1988
Pages: 288
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Publisher: Financial Times Prentice Hall
Book Type: Paperback
Members Wishing: 0
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