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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
Satisfied Customers Tell Three Friends Angry Customers Tell 3000 Running a Business in Today's ConsumerDriven World
Author: Pete Blackshaw
In today?s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"?blogs, social networking pages, message boards, product review sites?even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers,...  more »
ISBN-13: 9780385522724
ISBN-10: 038552272X
Publication Date: 7/8/2008
Pages: 208
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Publisher: Doubleday Business
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 0
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