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Scientific Advertising (The Classic Book on the Fundamentals of Advertising)
Scientific Advertising - The Classic Book on the Fundamentals of Advertising Author:Claude Hopkins From the introduction by David Ogilvy, "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. Claude Hopkins wrote it in 1923. Rosser Reeves, bless him, gave it to me in 1938, Since then, I have given 379 copies to clients and colleagues."