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Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business
Secrets of the Moneylab How Behavioral Economics Can Improve Your Business
Author: Kay-Yut Chen, Marina Krakovsky
Taking behavioral economics from the cocktail party to the boardroom, with dramatic results — Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in t...  more »
ISBN-13: 9781591843542
ISBN-10: 1591843545
Publication Date: 9/2/2010
Pages: 256
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Publisher: Portfolio Hardcover
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 0
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