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Seducing the French: The Dilemma of Americanization
Seducing the French The Dilemma of Americanization
Author: Richard F. Kuisel
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and the...  more »
ISBN-13: 9780520079625
ISBN-10: 0520079620
Publication Date: 4/20/1993
Pages: 296
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Publisher: Univ of California Pr
Book Type: Hardcover
Other Versions: Paperback
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