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Search - Selling the Dream
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Selling the Dream Author: Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and... more »
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Genres:
- Business & Investing >> General
- Business & Investing >> Marketing & Sales >> Marketing >> General
- Business & Investing >> Marketing & Sales >> Sales & Selling >> Techniques