Book Reviews of Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing
Selling the Invisible A Field Guide to Modern Marketing
Author: Harry Beckwith
ISBN-13: 9780446520942
ISBN-10: 0446520942
Publication Date: 3/1/1997
Pages: 272
Rating:
  • Currently 4/5 Stars.
 13

4 stars, based on 13 ratings
Publisher: Warner Business Books
Book Type: Hardcover
Reviews: Amazon | Write a Review

2 Book Reviews submitted by our Members...sorted by voted most helpful

reviewed Selling the Invisible : A Field Guide to Modern Marketing on + 18 more book reviews
Great book for anyone selling a service. Beckwith delivers great ideas and thoughts.
reviewed Selling the Invisible : A Field Guide to Modern Marketing on + 17 more book reviews
Excellent book for anyone in the insurance industry, or ANY market where your "product" isn't tangible. The tips in here are priceless!