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The Selling of the President 1968
The Selling of the President 1968
Author: Joe McGinniss
The campaign that wrote the script for modern presidential politiking -- and the story of how that script came to be. Meet Harry Treleaven -- the first adman to suggest that issues intimidate or bore the average voter, that image is what counts. Frank Shakespeare -- the man behind the whole campaign. After 18 years at CBS he was the man who cast...  more »
ISBN: 195554
Publication Date: 10/1970
Pages: 278
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Publisher: Washington Square Press
Book Type: Paperback
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