The Selling of the President 1968 Author:Joe McGinniss The campaign that wrote the script for modern presidential politiking -- and the story of how that script came to be. Meet Harry Treleaven -- the first adman to suggest that issues intimidate or bore the average voter, that image is what counts. Frank Shakespeare -- the man behind the whole campaign. After 18 years at CBS he was the man who cast... more » the image that sold America a president. And Richard M. Nixon -- a politician running on television for the highest office in the land.« less