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Selling and Sales Management
Selling and Sales Management
Author: Geoff Lancaster, David Jobber
This provides a clear explanation of theory and practice and covers the whole range of practical sales and marketing techniques. It includes case studies and assignments and is now in a larger format. The third edition of this text provides sales and marketing students with both a theoretical framework and effective training in the whole range o...  more »
ISBN-13: 9780273602958
ISBN-10: 0273602950
Pages: 336
Edition: 3rd
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Publisher: Trans-Atlantic Publications
Book Type: Paperback
Members Wishing: 0
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