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Service Management and Marketing: Managing the Service Profit Logic
Service Management and Marketing Managing the Service Profit Logic
Author: Christian Gronroos
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to b...  more »
ISBN-13: 9781118921449
ISBN-10: 1118921445
Publication Date: 2/29/2016
Pages: 536
Edition: 4
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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