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Services Marketing: Concepts, Strategies, & Cases
Services Marketing Concepts Strategies Cases
Author: K. Douglas Hoffman, John E.G. Bateson
Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
ISBN-13: 9780324319965
ISBN-10: 0324319967
Publication Date: 12/16/2005
Pages: 608
Edition: 3
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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