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Services Marketing: Concepts, Strategies and Cases
Services Marketing Concepts Strategies and Cases
Author: K. Douglas Hoffman, John E.G. Bateson, Emma Wood
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies an...  more »
ISBN-13: 9781844808137
ISBN-10: 1844808130
Publication Date: 4/15/2009
Pages: 250
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Publisher: Cengage Learning EMEA
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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