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Search - Services Marketing: People, Technology, Strategy (7th Edition)

Services Marketing: People, Technology, Strategy (7th Edition)
Services Marketing People Technology Strategy - 7th Edition
Author: Christopher H Lovelock, Jochen Wirtz
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in servic...  more »
ISBN-13: 9780134123905
ISBN-10: 0134123905
Publication Date: 12/22/2014
Pages: 648
Edition: 7
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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