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Services Marketing
Services Marketing
Author: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across indus...  more »
ISBN-13: 9780071086967
ISBN-10: 007108696X
Publication Date: 5/1/2012
Pages: 704
Edition: 6th Revised edition
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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