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Search -
Services Marketing
Services Marketing
Author:
Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world w... more »
Author:
Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world w... more »
ISBN-13: 9780071148818
ISBN-10: 0071148817
Publication Date: 7/2002
Rating: ?
ISBN-10: 0071148817
Publication Date: 7/2002
Rating: ?
0 stars, based on 0 rating
Publisher: Mcgraw-Hill (Tx)
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> General
- Business & Money >> Industries >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
