Shameless Exploitation in Pursuit of the Common Good The Madcap Business Adventure by the Truly Oddest Couple, Paul Newman, A.E. Hotchner. (Hardcover 0385508026) Used Book available for Swap

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Shameless Exploitation in Pursuit of the Common Good The Madcap Business Adventure by the Truly Oddest Couple
Author: Paul Newman, A.E. Hotchner

“There are three rules for running a business; fortunately, we don’t know any of them.” — — In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, t... more »

ISBN-13: 9780385508025
ISBN-10: 0385508026
Publication Date: 11/4/2003
Pages: 272
Rating:

Currently 4.3/5 Stars.

4.3 stars, based on 6 ratings

Publisher: Nan A. Talese
Book Type: Hardcover
Other Versions: Paperback
Reviews: Member | Amazon | Write a Review

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Currently 4.5/5 Stars.

Katherine G. (superscrounger) reviewed Shameless Exploitation in Pursuit of the Common Good : The Madcap Business Adventure by the Truly Oddest Couple on 9/26/2011 + 7 more book reviews

I enjoyed the account of the development of Newman's Own and the 'Hole in the Wall' camps. A good example of never giving up on either venture.

Currently 5/5 Stars.

Robin R. (GrkMum) reviewed Shameless Exploitation in Pursuit of the Common Good : The Madcap Business Adventure by the Truly Oddest Couple on 12/31/2008 + 27 more book reviews

As a longtime fan of the Newman's Own brand and as someone who work in the consumer packaged goods industry, the subject matter already held interest for me. But this book is filled with the irreverent humor of this madcap duo who made it big in business and defied all the odds. Readibg this made me appreciate them even more.

Currently 0/5 Stars.

EJ R. (gerees) - Mine Hill, NJ reviewed Shameless Exploitation in Pursuit of the Common Good : The Madcap Business Adventure by the Truly Oddest Couple on 10/9/2007 + 24 more book reviews

How Newman's Own Came to be - an interesting story.

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