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Small Business Management: An Entrepreneurial Emphasis
Small Business Management An Entrepreneurial Emphasis Author:Justin Gooderl Longenecker, Carlos W. Moore, J. William Petty, Bill Petty This book presents a contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for anyone who works or plans to work in a small business.