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Social Communication in Advertising: Persons, Products and Images of Well-Being
Social Communication in Advertising Persons Products and Images of WellBeing
Author: William Leiss, Stephen Kline, Sut Jhally
A study of advertising in our society and culture, this book shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is ...  more »
ISBN-13: 9780415900843
ISBN-10: 0415900840
Pages: 327
Edition: Revised edition
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Publisher: Nelson/Routledge
Book Type: Paperback
Members Wishing: 0
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