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Search - Social Communication in Advertising: Persons, Products and Images of Well-Being

Social Communication in Advertising: Persons, Products and Images of Well-Being
Social Communication in Advertising Persons Products and Images of WellBeing
Author: William Leiss, Stephen Kline, Sut Jhally
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and...  more »
ISBN-13: 9780415903547
ISBN-10: 0415903548
Publication Date: 7/27/1990
Pages: 340
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Publisher: Routledge
Book Type: Paperback
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