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Social Communication in Advertising: Persons, Products and Images of Well-Being
Social Communication in Advertising Persons Products and Images of WellBeing Author:William Leiss, Stephen Kline, Sut Jhally Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and... more » the mass media which manages the constellation of images that unifies all three.« less