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Social Marketing: Improving the Quality of Life
Social Marketing Improving the Quality of Life
Author: Philip Kotler, Ned Roberto, Nancy Lee
This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research ...  more »
ISBN-13: 9780761924340
ISBN-10: 0761924345
Publication Date: 6/15/2002
Pages: 456
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Publisher: SAGE Publications
Book Type: Paperback
Members Wishing: 0
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