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Social Media Communication: Concepts, Practices, Data, Law and Ethics
Social Media Communication Concepts Practices Data Law and Ethics Author:Jeremy Harris Lipschultz In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, YouTube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertisin... more »g and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics all promoting the critical thinking skills that professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. Updated to include the influence and importance of Instagram, Snapchat, Reddit and more, this second edition presents new case studies, new directions for theory and practice and a fresh look at what defines social media communication today.« less