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Social Media Marketing: A Strategic Approach
Social Media Marketing A Strategic Approach
Author: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Debra Zahay
SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book's real-world focus with practical examples and case histories woven throughout the text. You'll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those ...  more »
ISBN-13: 9781305502758
ISBN-10: 1305502752
Publication Date: 3/28/2016
Pages: 400
Edition: 2
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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