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Search - The Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy

The Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy
The Soul of the New Consumer Authenticity What We Buy and Why in the New Economy
Author: David Lewis, Darren Bridger
In an era of 'cheap is chic,' wealthy shoppers haggle to win even the smallest discounts. Grey consumers, the fastest growing group of internet users, buy more rap/techno music than anyone else. And the power of micro-marketing and the Web have revolutionized forever the means of wooing new customers. The dawn of the New Consumer is here. Expl...  more »
ISBN-13: 9781857882469
ISBN-10: 1857882466
Publication Date: 2/15/2000
Pages: 256
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Publisher: Nicholas Brealey Publishing
Book Type: Hardcover
Members Wishing: 0
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