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Space Race: An Insid View of the Future of Communications Planning
Space Race An Insid View of the Future of Communications Planning
Author: Jim Taylor
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where d...  more »
ISBN-13: 9780470094518
ISBN-10: 0470094516
Publication Date: 11/18/2005
Pages: 322
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Publisher: Wiley
Book Type: Hardcover
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