Search - The Spot: The Rise of Political Advertising on Television, Revised Edition

The Spot: The Rise of Political Advertising on Television, Revised Edition
The Spot The Rise of Political Advertising on Television Revised Edition
Author: Edwin Diamond and Stephen Bates
Veteran media analysts take a close critical look at key political ads, with particular attention to the subtexts directed at voters' attitudes and fears. — As media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the ...  more »
ISBN: 371034
Publication Date: 1989
Pages: 425
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Publisher: Massachusetts Institute of Technology
Book Type: Paperback
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