(from the back of the book)
[...]shows you how to analyze your company's Internet potential, determine the best way for you to fulfill orders electronically, and market your business online. Packed with informative sidebars and a glossary of important e-commerce terms, this book throws out all the electronic mumbo jumbo and in simple, easy-to-understand language explains the basics [...] (much to long to post the whole thing)
The author is a technical writer and business consultant. She also teaches English writing and serves as director of high school programs at the Princeton Review. She lives in Los Angeles, CA.