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Stated Choice Methods : Analysis and Applications
Stated Choice Methods Analysis and Applications
Author: Jordan J. Louviere, David A. Hensher, Joffre D. Swait
Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communica...  more »
ISBN-13: 9780521782753
ISBN-10: 0521782759
Publication Date: 11/6/2000
Pages: 402
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Publisher: Cambridge University Press
Book Type: Hardcover
Other Versions: Paperback
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