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Store Presentation Design: An International Collection of Design
Store Presentation Design An International Collection of Design Author:Martin M. Pegler More than 300 full-color photographs showcase the very best in store visual merchandising, demonstrating how the creative use of design, architecture, lighting, fixturing, and merchandising presentation and display can turn selling space into sales. This book keeps designers abreast of the latest trends in new materials, fixturing, lighting, int... more »erior design, story layout, props, and signage. Designers learn why the store itself is the most influential salesperson-from the store's design and displays that showcase the merchandise and project the store's image to a design's ability to entice customers to buy.« less