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Strategic Management: Building and Sustaining Competitive Advantage
Strategic Management Building and Sustaining Competitive Advantage
Author: Robert A. Pitts, David Lei
STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach in which a company's strategic position or dilemma is dissected and analyzed in such a way that a...  more »
ISBN-13: 9780324006995
ISBN-10: 0324006993
Publication Date: 7/22/1999
Pages: 512
Edition: 2nd
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Publisher: South-Western Educational Publishing
Book Type: Paperback
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