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Strategic Management in the Hospitality Industry
Strategic Management in the Hospitality Industry Author:Michael D. Olsen, Eliza Ching-Yick Tse, Joseph J. West Strategic Management in the Hospitality Industry provides insights into the strategy formulation/implementation process, as well as details successful strategies currently used by hospitality firms. Based on extensive research and actual experience, the book includes four case studies that broadly illustrate the dynamics of strategic planning.