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Strategic Management in the Hospitality Industry
Strategic Management in the Hospitality Industry
Author: Michael D. Olsen, Eliza Ching-Yick Tse, Joseph J. West
Strategic Management in the Hospitality Industry provides insights into the strategy formulation/implementation process, as well as details successful strategies currently used by hospitality firms. Based on extensive research and actual experience, the book includes four case studies that broadly illustrate the dynamics of strategic planning.
ISBN-13: 9780442002466
ISBN-10: 0442002467
Publication Date: 8/1992
Pages: 392
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Publisher: Van Nostrand Reinhold Company
Book Type: Hardcover
Members Wishing: 0
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