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Strategic Management of Technology and Innovation
Strategic Management of Technology and Innovation
Author: Robert Burgelman, Modesto A. Maidique
Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases and instructors found outdated or lacking. As in the cu...  more »
ISBN-13: 9780071232302
ISBN-10: 0071232303
Publication Date: 12/1/2003
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Publisher: McGraw-Hill Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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