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Strategic Management for Tourism Communities: Bridging the Gaps (Aspects of Tourism, 16)
Strategic Management for Tourism Communities Bridging the Gaps - Aspects of Tourism, 16
Author: Peter Murphy
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resou...  more »
ISBN-13: 9781873150849
ISBN-10: 1873150849
Publication Date: 11/10/2004
Pages: 448
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Publisher: Multilingual Matters
Book Type: Hardcover
Members Wishing: 0
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