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Strategic Management
Strategic Management
Author: Samuel C. Certo, J.Paul Peter
For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, ...  more »
ISBN-13: 9780071008389
ISBN-10: 0071008381
Publication Date: 8/1/1991
Pages: 1,231
Edition: Internat.2r.e.
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Publisher: McGraw-Hill Education (ISE Editions)
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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