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Strategic Marketing for Libraries: A Handbook (The Greenwood Library Management Collection)
Strategic Marketing for Libraries A Handbook - The Greenwood Library Management Collection
Author: Elizabeth J. Wood, Young
"Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complicated marketing concepts and providing real-life examples." RQ "This handbook on planning and marketing ...  more »
ISBN-13: 9780313244056
ISBN-10: 0313244057
Publication Date: 2/4/1988
Pages: 229
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Publisher: Greenwood Press
Book Type: Hardcover
Members Wishing: 0
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