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Strategic Marketing Management: Cases and Applications (The Irwin series in marketing)
Strategic Marketing Management Cases and Applications - The Irwin series in marketing
Author: David W. Cravens, Charles Lamb
ISBN-13: 9780256033717
ISBN-10: 0256033714
Pages: 832
Edition: 2nd
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Publisher: Richard D. Irwin
Book Type: Hardcover
Members Wishing: 0
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