Skip to main content
PBS logo
 
 

Search - Strategic Marketing Management Cases w/Excel Spreadsheets

Strategic Marketing Management Cases w/Excel Spreadsheets
Strategic Marketing Management Cases w/Excel Spreadsheets
Author: David W. Cravens, Charles W. Lamb, Victoria L Crittenden
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
ISBN-13: 9780072514827
ISBN-10: 0072514825
Publication Date: 9/20/2001
Rating:
  ?
0 stars, based on 0 rating
Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.